Content marketing Organic growth Content strategy
I'm Wisnu, a content marketer focused on organic content strategy and distribution. I help small teams connect audience research, content strategy, distribution, and data, from planning through measurement.
Building Narehat, growing @pedetanpajerawat, and turning each experiment into a better understanding of content.
Two real-world projects where I apply research, content strategy, and experimentation to solve audience and product problems.
A personal skin journal designed to help people turn daily observations into clearer patterns between habits, skincare, and acne.
A short-form content brand where I test hooks, formats, and educational angles, using audience response and analytics to refine the strategy.
The principles behind how I approach content, from audience research to experimentation and measurement.
Understand who they are, what they need, and what already exists before deciding what to say.
Content pillars, formats, and distribution should be deliberate. Make the decisions clear enough to explain, test, and improve.
Publish with intent, measure what happened, and let the data shape the next decision.
Good strategy gets sharper through execution. Publish, learn, adjust, repeat.
I'm Wisnu, a digital marketer focused on content marketing and organic growth. I develop my skills by working on real projects: researching audiences, developing content strategies, publishing experiments, and studying what happens after they go live.
My current practice combines Narehat and PedeTanpaJerawat, giving me a place to work across content strategy, product thinking, and audience research.
Let's work together
I'm open to remote collaborations around content strategy, organic social, and digital products.
Case study Product preview
Narehat is a personal skin journal built around one question: what if the useful signal is already there, just not visible yet?
Most acne tracking tools record data. Very few of them help people go back and read it. The result is a growing pile of entries that never turns into a decision. But decisions are the only thing that actually changes skin.
I designed the loop around one honest entry a day, then built the reflection layer on top of that. Three principles shaped it:
The hard part isn't tracking. It's making the pattern visible enough that someone changes something.
Building Narehat has been less about software and more about language. How do you tell someone that their sleep and their breakouts seem connected, without sounding like an app that thinks it knows better than their dermatologist?
I don't have a clean answer yet. But writing the copy for this product is teaching me more about content strategy than most of the courses I've read about it.
Case study Content strategy · Organic social
PedeTanpaJerawat is where I test hooks, formats, and educational angles in public, one post at a time, with the analytics open next to the script.
Skincare content is saturated with opinion. What's missing is calm, source-aware explanation, the kind of thing you'd want a friend to send you at 11pm when you're spiraling about your skin.
Each batch of posts is a small experiment. I write the hook, shoot the video, then check what actually held attention:
A handful of posts crossed six figures of views. Those weren't the ones I expected. Which is exactly why I keep the experiment running.
The algorithm doesn't reward the best idea. It rewards the clearest first three seconds.
Numbers are a starting point, not a verdict. A high-view post that doesn't move anyone toward action is worth less than a modest one that sends a handful of people to a comment section with a real question.
The metrics I care about now: completion rate, saves, and replies. Views are a symptom; those three are closer to the actual signal.
Notes Working in public
Loose observations from the work: half-formed, occasionally wrong, always written down before I forget them.
Now Updated 2026
A short snapshot of where my attention is. Updated when things actually change, not on a schedule.